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1. • 

     Google’s Display & Video 360 API gets two new updates

     Search Engine Land· 2 days ago

     Google added new capabilities to its Display & Video 360 API – including advertiser-level keyword...

2. • Google's Response to Affiliate Link Heavy Content

     Search Engine Journal· 7 days ago

     There is a decades-long hypothesis that Google targets affiliate sites. SEOs were talking about it as far back as Pubcon Orlando 2004 and for longer than that on SEO forums ...

3. • 

     This AI Tool for Lawyers Is All About Sorting Through Millions of Documents Fast

     CNET· 1 hour ago

     In the last year, multiple lawyers have learned the hard way that generative AI tools like OpenAI...

4. • 

     5 iOS 18 features I can’t wait to use (and 1 that looks terrible)

     Digital Trends via Yahoo News· 5 hours ago

     This is a standalone app and is also integrated into first-party apps like Messages, Notes, and...

5. • 

     12 Important Image SEO Tips You Need To Know

     Search Engine Journal· 5 hours ago

     Appearing in image results should be part of a complete SEO strategy to reach users looking for images. Your content should contain high-quality images...

6. • Visible on Google: The Simple Way to Make Your Business Discoverable

     Digital Journal· 4 days ago

     The answer lies in how search engines like Google operate. Key factors such as keywords, backlinks, content quality, meta-tags, page loading speed, and ...

7. • 

     7 tips for conducting Google Ads audits

     Search Engine Land· 2 days ago

     If you have 15 headlines, 4 descriptions and 10,000 impressions a month, every combination could be displayed a single time in roughly five months. The...

8. • 

     Google: Should H1 & Title Tags Match?

     Search Engine Journal· 6 days ago

     Google’s Office Hours podcast answered the important question of whether it matters if the title element and the H1 element match. It’s a good question...

9. • 

     How Google and Meta could disrupt travel discovery with AI

     Search Engine Land· 2 days ago

     AI Overviews (formerly SGE) have also been focused on the travel sector, with Google featuring them...

10. • How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants

      Search Engine Journal· 2 days ago

      As managers of paid media, one question drives us all: “How do I improve paid ad performance?”. Given that our study found close variant search terms perform poorly, yet more than half of the ...