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Study: Local TV Advertising to Grow 5.9% in 2024
TV Tech· 5 hours agoWILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for...
Burlington Free Press
The Burlington Free Press· 4 days agoIf Advertiser is purchasing( i ) print advertising ("Print Ads" ) for display in Publisher 's newspaper property(ies) (each a "Newspaper"), or (ii) < ...
How Pop-Ups May Kill Mobile Advertising
MediaPost· 6 days agoOnline advertising (mostly) fixed its pop-up problem years ago, but mobile may be in a death spiral if the industry doesn’t do something quickly. The page ...
Birthday wishes, job resumes, and dating profiles appear on Guangzhou metro ads
China Daily· 3 hours agoPersonal advertisements such as birthday wishes, dating profiles, and job resumes have been appearing on advertising boards inside the Guangzhou subway, sparking wide attention ...
Companies inadvertently fund online misinformation despite consumer backlash - Nature
Nature· 6 days agoTo do so, platforms run online auctions to algorithmically distribute advertising across websites, known as ‘programmatic advertising ...
OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaPost· 21 hours agoLocal advertising is forecast to reach $148.9 billion this year, up 3.9% from the prior year, according to data released by Borrell Associates on Monday. The firm estimates ...
Kirameki: The display screen that could reshape advertising and retail
Fast Company Magazine· 5 days agoPer a report by McKinsey, “e-commerce sales penetration in the United States more than doubled to 35...
Small Business - Picayune Item | Picayune Item
The Picayune Item· 5 days agoThe NinaData buying intent platform is a near real-time contextual data platform for driving in-moment online results for brands. Using purpose-built AI for semantic analysis ...
A crypto trading platform that recruited users through prayer circles was a pyramid scheme that made...
INSIDER via Yahoo News· 1 day agoKonbit Neg Lakay is looking for full restitution," he said. Since the lawsuit's filing, the...
Next Wave Of Ocean Spray's Brand Refresh Echoes Its Marketing Past
MediaPost· 21 hours agoFor the next wave of its brand refresh, Ocean Spray is introducing a new tagline, and a new character. The brand is launching a “Just Add Cran” masterbrand campaign introducing the titular tagline ...
