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Council Post: How To Navigate Google’s ‘Black Box’ To Optimize Ad Campaigns
Forbes· 5 days agoWhile Google is a mainstay for advertising campaigns, its increasingly opaque “black box” approach...
How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants
Search Engine Journal· 9 hours agoAs managers of paid media, one question drives us all: “How do I improve paid ad performance?”. Given that our study found close variant search terms perform poorly, yet more than half of the ...
Google’s use of AI to power search shows a problematic approach to organizing information
The Raw Story· 4 days agoFor academics, its specialized Google Scholar and Google Books are mainstays of our research lives. On May 14, Google announced it was ...
About the Rumor McDonald's Is Considering Leaving California Due to State's Minimum Wage Increase
Snopes via Yahoo News· 6 days agoWe will update this story if we receive any future responses. Additional Notes A Google search for...
10 High-Paying Remote Jobs In Digital Marketing Hiring Now In 2024
Forbes· 2 days agoDigital marketing is gaining steady steam in 2024, per recent reports. The business and financial...
Amazon unveils cookieless ad-targeting solution at Cannes Lions
Marketing Dive via Yahoo Finance· 18 hours agoCPMs, or the price a brand pays for every 1,000 impressions an ad receives, were lowered, while...
Gateway - Quartz
Quartz· 1 day agoAds could soon take over chatbots as tech companies look for new ways to generate revenue from AI. At the moment, most chatbot services primarily rely on subscriptions to make money. OpenAI’ ...
Brazilian Steakhouse In Belmar Owed Workers $84K In Unpaid Overtime Wages, Feds Say
Daily Voice· 10 hours agoA Brazilian steakhouse in Belmar was forced to pay nearly $90,000 in back wages and fines for...
Rich donors are still staring at the sun
Politico· 4 hours agoHere are some top takeaways from the discussion (click here for a full breakdown): The issue is more urgent than you might think: Assembly Transportation...
Beware of anti-SEO studies that misguide your marketing strategy
Search Engine Land· 7 days agoFor this rapidly growing term, the brand has spots in the shopping feature, paid ads and standard ...
