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Here's Why Magnite Stock Is Jumping Today
The Motley Fool via AOL· 4 days agoShares of supply-side digital advertising platform Magnite (NASDAQ: MGNI) jumped higher on Friday after a prominent analyst recommended buying the stock ...
PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD via Yahoo Finance· 6 days agoBy partnering with PubMatic, we are excited to leverage the power of programmatic advertising to...
Study: Digital Media Ad Spend Grew 18% in Q1 '24
TV Technology via Yahoo Finance· 4 days agoThat marked the biggest quarterly growth since Q1 2022, Guideline reported. Guideline measures advertising spend and pricing data by capturing actual...
Indie DSP Programmatic Ad Deals Climb 24%
MediaPost· 6 days agoFreeWheel defines "independent" as ad buys from agencies and buying entities not owned by a holding company. For full-year 2023, FreeWheel says, 76% were "non-guaranteed" with 24% "guaranteed."
New Opportunities for CPG Brand Marketers to Reach and Engage Small Store Audiences By Kristy Day
Digital Journal· 3 days agoBrands that have established a presence within national retail locations can expand beyond the confines of their traditional marketplaces and reach new audiences that frequent the same retail ...
Netflix Will Wean Itself Off Microsoft's Adtech By 2025
AdWeek· 4 days agoBrands who want to buy ads from Netflix directly will have to use Netflix’s tech, the source...
WTF is ID spoofing?
Digiday· 5 days agoAt its purest, cookie stuffing is the misattribution of a click or impression to an unintended user or company. Digiday covered cookie stuffing a few years back as it pertains to affiliate marketing ...
Why Purina's premium brand sees eye-tracking as a viable replacement for third-party cookies
Digiday· 6 days agoDespite that, Lily’s Kitchen’s “first foray” into programmatic video presented a chance to pilot the...
Council Post: Building The Right Team For Amazon Success: Agency Vs. In-House Management
Forbes· 6 days agoLaura Meyer is the founder and CEO of Envision Horizons, an Amazon Solutions company specializing in...
MediaPost Publications - Television News Daily 05/22/2024
MediaPost· 6 days agoTelevision News Daily - May/22/2024
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