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In the gaming industry, immersive integrations are winning the battle for marketing dollars — for...
Digiday· 34 minutes agoMarketers were quick to jump on the opportunity as gaming exploded in popularity during COVID-19 lockdown. “I don’t know that I’m bold enough to say that we have reached an inflection point, ...
Discovering May 2024's Top US Growth Companies With High Insider Ownership
Simply Wall St. via Yahoo Finance· 9 hours agoAs of May 2024, the U.S. stock market is experiencing an uplift influenced by a favorable interest...
Stockholder Alert: Robbins LLP Informs Investors that a Shareholder Has Filed a Class Action Against...
Benzinga· 3 days agoDRCT common stock between April 17, 2023 and March 25, 2024. Direct Digital is an end-to-end, full-service programmatic advertising platform that provides advertising ...
PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD via Yahoo Finance· 5 days agoPubMatic has teamed up with Klarna to help the payments and shopping assistant company scale its...
Here's Why Magnite Stock Is Jumping Today
The Motley Fool via AOL· 3 days agoStock Advisor service has more than quadrupled the return of S&P 500 since 2002*. *Stock Advisor returns as of May 13, 2024 Bank of America is an advertising partner of The ...
$1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaPost· 4 days agoAdvertisers seem to have squandered large amounts of money in the first quarter of 2024. The company’s data-science team analyzed more than 19 billion global open programmatic ...
Causal IQ Appoints Industry Veteran Benjamin Bring to Accelerate Growth in the Northeast Region
WKRN Nashville· 6 days agoBenjamin brings over two decades of experience in digital and mobile marketing, sales, and team leadership, making him a valuable addition to the Causal IQ team. Throughout his distinguished ...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 7 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads ...
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 5 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Advertising Software Q1 Earnings: AppLovin (NASDAQ:APP) Simply the Best
StockStory via Yahoo Finance· 5 days agoPubMatic reported revenues of $66.7 million, up 20.4% year on year, outperforming analysts'...