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Why Your Programmatic Strategy Needs Audio
AdWeek· 4 days agoThe programmatic market is growing tremendously, with over 90% of digital display forecast to be purchased programmatically in 2024 and programmatic ad spend expected to reach ...
How Misinformation Spreads? It's Funded By 'The Hellhole of Programmatic Advertising' - Slashdot
Slashdot· 2 days agoAn excerpt published by Wired points out that last year around the world, $300 billion was spent on "programmatic advertising", and $130 billion was spent in the United States ...
Shrinking budgets leave programmatic marketers with a raw deal
Digiday· 4 days agoClients being stingier with their budgets has ripple effects throughout programmatic marketing,...
You Think You Know How Misinformation Spreads? Welcome to the Hellhole of Programmatic Advertising
Wired News· 5 days agoTrevor will then go through a series of screens offering an array of choices for where, how, and...
Small Cap Summer: 3 Top Ranked Stocks to Buy Now
Zacks via Yahoo Finance· 6 days agoIs it time for Small Caps to play catchup? Watch the Russell 2000 Small-Cap Index. But MoneyLion, PubMatic and Universal Technical Institute are strong...
The Ad Market Is Not Ready for the Imminent Streaming Sports Boom
Variety· 5 days agoWith live sports content about to flood the pipelines, the infrastructure of the streaming advertising business may not be able to handle it. More and more major sports coverage ...
Beyond performance: how marketers can realize total commerce success
The Drum· 6 days agoFrom a marketing or advertising perspective, I think of commerce as the act of driving or...
Fourth Annual Midwest Home Design Awards Entry Period Opens
The Longview News-Journal· 6 days agoGreenspring Media, publisher of Midwest Home magazine, has launched the fourth annual Midwest Home Design Awards to recognize the best of the best in residential and commercial design. The projects ...
Research Briefing: Publisher events and influencer partnerships offer key brand marketing...
Digiday· 5 days agoAlthough brands have used events to generate consumer interest in their products for years, publisher-hosted events are becoming a particularly useful brand marketing opportunity this year.
Exclusive: The Trade Desk Ranks the Top 100 Publishers
AdWeek· 5 days agoThe Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list—which includes ...
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related to: programmatic display advertising