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Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 5 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 7 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads, and around 45% of ...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 4 days agoOne of the biggest advancements on the horizon for ITV is addressable linear advertising. Ads...
3 No-Brainer Stocks to Buy With $100 Right Now
Motley Fool via Yahoo Finance· 5 days agoAd-driven stocks tend to be excellent investments for patient investors. What makes PubMatic so attractive is that its stomping ground, digital ...
New Opportunities for CPG Brand Marketers to Reach and Engage Small Store Audiences By Kristy Day
Digital Journal· 2 days agoWhile in-store digital signs and point-of-sale displays have become commonplace at large national chains, they are less commonly found at the smaller and independently owned ...
Why Purina's premium brand sees eye-tracking as a viable replacement for third-party cookies
Digiday· 6 days agoDespite that, Lily’s Kitchen’s “first foray” into programmatic video presented a chance to pilot the...
ITV transforming the streaming landscape with real-time ad delivery at scale
Loudoun Times-Mirror· 4 days agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed...
Small Business - Cordele Dispatch | Cordele Dispatch
Cordele Dispatch· 3 days agoLONDON, May 24, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising</ ...
Small Business - The Roanoke-Chowan News-Herald | The Roanoke-Chowan News-Herald
Roanoke-Chowan News-Herald· 5 days agoLONDON, May 22, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Ad Fraud Benchmark Reports by Global Region, analyzing the invalid traffic
Pitch deck: How Amazon is talking to marketers about Performance+
Digiday· 6 days agoThe tool works by using “first-party signals and machine learning to automate campaign setup,...
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