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In the gaming industry, immersive integrations are winning the battle for marketing dollars — for...
Digiday· 10 hours agoMarketers were quick to jump on the opportunity as gaming exploded in popularity during COVID-19 lockdown. “I don’t know that I’m bold enough to say that we have reached an inflection point, ...
As Roblox expands its advertising network, child safety concerns are on the horizon
Digiday· 6 days agoThe company’s daily active user count of over-13 players grew by 22 percent between Q1 2023 and Q1...
How to Craft Landing Pages That Convert Clicks into Customers | Entrepreneur
Entrpreneur· 7 days agoWhile well-targeted audience segments, cost-efficient ads and effective CTAs might drive substantial traffic, a landing page is what persuades potential customers to continue their journey with ...
WTF is ID spoofing?
Digiday· 5 days agoAt its purest, cookie stuffing is the misattribution of a click or impression to an unintended user or company. Digiday covered cookie stuffing a few years back as it pertains to affiliate marketing ...
Council Post: The Future Of Talent Acquisition Requires Blending Tech And Tradition
Forbes· 6 days agoIn nearly three decades in talent acquisition, I've witnessed how technology and human engagement...
Why advertisers are using AI to manage ‘choice overload’ and unlock first-party data
Digiday· 6 days agoThis transformation of the media ecosystem is happening with such speed and complexity that it’s...
The Secret to Winning the Upfronts
AdWeek· 7 days agoWhile last year’s Upfronts saw a 3.6% dip following the biggest spending surge in over a decade, estimated spending for this year is tracking upward. As...
Roth Mkm Lowers Digital Turbine (NASDAQ:APPS) Price Target to $3.00
ETF DAILY NEWS· 4 days agoDigital Turbine (NASDAQ:APPS – Get Free Report) had its target price cut by investment analysts at Roth Mkm from $4.50 to $3.00 in a research note issued to investors on Wednesday, Benzinga ...
Pitch deck: How Amazon is talking to marketers about Performance+
Digiday· 6 days agoThe tool works by using “first-party signals and machine learning to automate campaign setup,...
Future of TV Briefing: One area where the upfront measurement currency conversation is advancing
Digiday· 6 days agoNielsen’s legacy panel-based measurement will remain the primary measurement currency used as the...
