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Bud Light Spotlights Sponsorship Of UFC's Dustin Poirier
MediaPost· 4 days agoBud Light’s genie character reappears in a new 30-second ad, following the brand’s Super Bowl ad centering around the character. The ad appears to be the first following Bud ...
Alcohol brand Jinx Drinx designs packaging to mitigate tampering
Packaging Gateway via Yahoo Finance· 5 days agoThe brand’s other founder Colin Michael previously designed an alcohol product for beverage giant AB...
Anheuser-Busch InBev's Kona Big Wave Partners With Street League Skateboarding: For 'Fans Who Live...
Benzinga· 5 days agoThe world's largest competitive skateboarding league has partnered with Kona Big Wave, a leading...
Bud Light’s summer marketing centers on UFC and country music fan experiences
Ad Age· 6 days agoOther opportunities for fans at next month’s UFC 302 include front-row seats with the Bud Light Genie (actor Sonny Valicenti) and being able to join in post-fight celebrations in the octagon ...
Businesses show signs of bouncing back after culture war cancellations
Axios· 3 days agoWading into the culture wars can directly impact corporate reputation, but the effects do not appear...
Stanford Startup to Tackle Drink Tampering with Nostalgia
NBC 10 - FOX 14 Monroe· 6 days agoJinx Drinx, a pioneering pouch-based alcohol brand, announces its official Las Vegas Nevada launch, offering consumers amazing taste with a fresh perspective on responsible ...
Small businesses are having cash-flow problems—and big business is to blame
Fortune via Yahoo Finance· 4 days ago"Small businesses have to deal with cash-flow struggles, even when they’re making the sale," she...
America's most nonpartisan companies
Axios· 2 days agoWhy it matters: Companies like Procter & Gamble, UPS and BP have been able to stay top of mind for consumers, without wading into hot-button issues or cultural controversies. Eight brands — ...
Daily marijuana use surpasses alcohol consumption, new study finds. Here's what it means for the...
CNBC· 3 days agoDaily or near-daily marijuana use is now more common than similar levels of drinking in the U.S.,...
Brooklyn Brewery CEO talks grain, category “blurring” and the future of US craft beer
Just Drinks via Yahoo Finance· 7 days agoYou're starting to see a few people play below that a little bit – both AB InBev and Molson Coors...