Search results
From insight to incarnation, Deepak Chopra’s 9 steps for creativity, spelled out at Cannes
The Drum· 4 days agoThe new age guru revealed his secrets to creativity to an exclusive group of marketers at Cannes...
AI at Cannes—5 ways the technology has shown up on the Croisette
Ad Age· 4 days agoThe conversation, which took place at the Palais’ Debussy Theater, covered the intersection of AI and creativity, touching on topics from job displacement at the hands of ...
New Research Shows Audiences Seek Out Authentic Cross-Cultural Content
Variety· 3 days agoInternational audiences want brands to represent global culture by embracing diversity and depicting...
Coca-Cola’s crushed logo wins Grand Prix for Print and Publishing
Ad Age· 6 days agoThe campaign drew attention online following its launch, demonstrating how recognizable the Coca-Cola logo is, even when destroyed. “I’m very proud of this work, as ‘Recycle Me’ is such a simple ...
How Tombras used Google’s Gemini to create over 6,000 hyperlocal ads for PODS
Ad Age· 4 days ago“We got about 5 million impressions throughout that period, a little over a day-and-a-half,” Edwards told Ad Age. “We also saw an uptick in Google Trends ...
IPG Health lays off 5% of US staff, primarily blaming Pfizer loss
Ad Age· 4 days agoThe “reductions occurred across our U.S. agencies” and did not only affect employees who worked on the Pfizer account, IPG Health told Ad Age in a statement ...
Gen Z at Cannes—what the cohort wants from the ad festival
Ad Age· 3 days agoOther areas of interest among the Gen Zers interviewed included Stagwell’s Sport Beach and how entertainment is interacting with brands. Gen Zers who spoke with Ad
‘All roads run through Paris’: How Publicis got ahead
Semafor via Yahoo Finance· 7 days agoRivals say Publicis’ focus on first-party data could also turn into a vulnerability. It may own...
Pharrell at Louis Vuitton celebrates the diversity of human skin in Paris UNESCO show
The News-Times· 4 days agoWith just over a month before the Paris Olympics, Louis Vuitton celebrated the beauty of humans and...
Havas to invest over $400 million in AI as parent company considers spinoff
Ad Age· 6 days agoHavas will invest 400 million euros, or more than $428 million, into AI over the next four years, Chairman-CEO Yannick Bolloré announced today during a press conference at the Cannes Lions Festival ...