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Figuring Out SPO; A Good Omen For Ad Spend | AdExchanger
AdExchanger· 1 hour agoAlthough people across the digital ad industry might know what “SPO” stands for, there are different perspectives on what “optimization” entails. But SPO ...
UK tribunal says Google advertising case can proceed
The Register· 13 hours agoThe suit was originally filed in November 2022 by Ad Tech Collective Action LLP, which argues that the Chocolate Factory's dominant position in the...
Google must face $17 billion UK ad tech lawsuit
Search Engine Land· 12 hours agoWhy we care. The case could have far-reaching implications for the digital ad industry. Will this lead to advertisers spending less on Google? Driving...
Nvidia soars past Apple becoming the 2nd most valuable company in the world
WJET - WFXP Erie· 22 minutes ago(WJET/WFXP) — Nvidia, a tech company known by most for its graphics processing units, has surpassed Apple to become the 2nd most valuable company in the world. The company only just became became a…
Court rules Google must face £13.6bn advertising lawsuit
BBC via AOL· 15 hours agoHosting such adverts is a huge source of revenue for many websites - Ad Tech Collective Action says...
Ban fossil fuel ads to save climate, says UN chief
BBC via AOL· 13 hours ago“I urge every country to ban advertising from fossil fuel companies,” he told an audience in New York. “And I urge news media and tech companies to stop...
I left the Bay Area and moved countries for a tech job — and I'm 100 times happier and less stressed...
Business Insider via Yahoo News· 16 hours agoI didn't work in tech when I lived in the Bay Area, but I do now In the...marketing and graphic...
Roku Makes First Major Hires Under New Ad Chief Jay Askinasi
Next TV via Yahoo Finance· 1 day agoSal Candela will join Roku as VP of global...help take our business to new heights with her proven...
Meet The New Media Consultants Thriving Despite Disruption And Macroeconomic Woe | AdExchanger
AdExchanger· 1 day agoIt’s been a tough couple of years for people working in media and marketing, including mass layoffs...
Stop & Shop will close 'underperforming stores.' Here's what experts in Connecticut expect to happen
Stamford Advocate· 20 hours agoSupermarket industry and retail experts say recent news that Stop & Shop officials had made public...