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OOH advertising: What are the top 3 advantages of the out of home channel?
The Drum· 1 day agoAs an advertising channel, OOH is one of the oldest and most effective. As an advertising channel...
How YouTube became a TV powerhouse and how much ad revenue it makes
Business Insider via Yahoo News· 14 hours agoYouTube's user-generated content continues to concern big brands that insist on...for advertisers....
Ad campaign features Black voters speaking out against NC’s Mark Robinson. Here’s why
Charlotte Observer· 4 days agoIn a June 16 ad released by Raleigh-based Progress North Carolina Action...that “so many freedoms...
Ad trades blast reworked data privacy bill
Politico· 13 hours ago...scattershot approach” to “this vital issue” without consulting stakeholders. — “Put simply, the current draft of APRA treats advertising as a threat to the United States, rather than presenting a reasonable approach to data privacy,” the letter continues...forward as written (though it’s not yet...
Mozilla buys Anonym, betting privacy is compatible with ads
The Register· 7 days agoAnalysis Mozilla this week said it has acquired ad metrics firm Anonym, touting the deal as a way to...
UN launches global principles to combat online hate and demands big tech take action now
San Francisco Chronicle· 12 hours agoThe United Nations chief on Monday launched global principles to combat online hate and lies and...
Tracking how many ads I saw in a single day made me realize I don't really mind them
Business Insider via Yahoo News· 7 days agoWhen I was growing up, I found radio commercials unbearable, and I might have paid for an ad-free...
Confused by advertising speak? These gorgeous illustrations cut through the jargon
Creative Bloq via Yahoo News· 1 day agoEach piece of terminology has a... 4 of 4 (Image credit: FCB London) The Ad Vocab site was conceived...
Disney Offers Global First-Party Data Connection
MediaPost· 1 day agoThe BridgeID platform allows the Disney Audience Graph, through the company's clean-room technology, to be matched against the first-party data of global advertising brands.
Mozilla Acquires Ad Metrics Firm Anonym - Slashdot
Slashdot· 6 days agoMozilla has acquired ad metrics firm Anonym in a move to "support user privacy" while delivering effective online advertising. Anonym ...
