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    • TikTok’s Hold on Consumers Continues to Grow

      TikTok’s Hold on Consumers Continues to Grow

      WWD via Yahoo News· 21 hours ago

      Frequent innovations and optimizations are crucial for keeping pace with TikTok’s dynamic evolution and maximizing the ROI of ad spend.” Importantly, in...

    • TikTok in denial as US 'ban' approaches

      TikTok in denial as US 'ban' approaches

      Semafor via Yahoo News· 1 day ago

      Here, TikTok is the beating heart of youth culture. It’s also a messy but powerful ad platform that has more cultural relevance with young consumers, if...

    • JanSport Campaign Goes For Honest Gen Z Laughs

      MediaPost· 11 hours ago

      JanSport is unleashing a back-to-school campaign that it hopes will win Gen Z over with lousy singing, unfiltered feelings, and a strong dose of “everydayness.” Themed “Always With You,” the ...