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    • Yahoo Launches New Data Partnership with VideoAmp

      TV Tech· 2 days ago

      NEW YORK—Yahoo Advertising has announced that the Yahoo DSP has become the first platform to integrate measurement and audience data from TV data and technology provider VideoAmp ...

    • IAB Tech Lab Releases Ad Creative ID Framework

      TV Tech· 3 days ago

      This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery in particular Connected TV (CTV) environments. IAB Tech Lab, which is the global ...