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Amazon unveils cookieless ad-targeting solution at Cannes Lions
Marketing Dive via Yahoo Finance· 9 hours agoThe e-commerce giant detailed plans for Ad Relevance at Cannes Lions, a major industry gathering...
Council Post: Leveraging AI For Advertising Strategies In The Age Of Retail Media
Forbes· 2 days agoIn my previous articles, I explored strategies for maximizing profits on Amazon and other e-commerce...
Cannes Lions Festival Expands Awards Categories and Programming
Variety· 1 day ago“The ready availability of so many new tools makes the landscape wildly competitive, and most...
3 Warren Buffett Stocks to Hold Forever
Motley Fool via Yahoo Finance· 8 hours agoAMZN Revenue (Quarterly) data by YCharts...attract more enterprise customers looking to leverage AI for their respective businesses. Amazon's ad business...
Amazon’s Grocery Store “Innovation” Is Out of a Bad Sci-Fi Novel. Make It Stop.
Slate via Yahoo News· 1 day agoSo who actually benefits from the convenience of Amazon One? Amazon, of course—and that’s pretty...
Amazon’s post-cookie ad plan—how it thinks about alternative ad IDs and what it built instead
Ad Age· 1 day agoAmazon has been developing its ad business on the back of its shopper data, which can be used to target ads across its properties, including its main e-commerce site and a ...
ANA bows new cross-media measurement unit, Aquila
Marketing Dive via Yahoo Finance· 1 day agoAquila will support a broad range of use cases for planning, optimizing, post-campaign reporting and outcome measurement to deliver a privacy-by-design,...
Charter's Spectrum Reach Second Only to YouTube in Local Streaming?
Next TV via Yahoo Finance· 7 days agoReach, Charter Communications' local advertising sales agency, research analyst Evan Shapiro came up...
Is Google A Buy Amid Expected Boom In Free Cash Flow Growth?
Investor's Business Daily· 7 hours agoWhile capital spending is trending up, Bank of America forecasts that Google's free cash flow will...
How signal collaboration is unlocking the power of publisher first-party data
Digiday· 6 days ago“For these publishers to be successful...they are starting from scratch — and engage with technology...