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Amazon unveils cookieless ad-targeting solution at Cannes Lions
Marketing Dive via Yahoo Finance· 17 hours agoThe e-commerce giant detailed plans for Ad Relevance at Cannes Lions, a major industry gathering...
Council Post: Leveraging AI For Advertising Strategies In The Age Of Retail Media
Forbes· 2 days agoIn my previous articles, I explored strategies for maximizing profits on Amazon and other e-commerce...
Cannes Lions Festival Expands Awards Categories and Programming
Variety· 1 day ago“The ready availability of so many new tools makes the landscape wildly competitive, and most...
Amazon’s post-cookie ad plan—how it thinks about alternative ad IDs and what it built instead
Ad Age· 2 days agoAmazon has been developing its ad business on the back of its shopper data, which can be used to target ads across its properties, including its main e-commerce site and a ...
3 Warren Buffett Stocks to Hold Forever
Motley Fool via Yahoo Finance· 16 hours agoAMZN Revenue (Quarterly) data by YCharts...attract more enterprise customers looking to leverage AI for their respective businesses. Amazon's ad business...
Amazon’s Grocery Store “Innovation” Is Out of a Bad Sci-Fi Novel. Make It Stop.
Slate via Yahoo News· 2 days agoSo who actually benefits from the convenience of Amazon One? Amazon, of course—and that’s pretty...
ANA bows new cross-media measurement unit, Aquila
Marketing Dive via Yahoo Finance· 2 days agoAquila will support a broad range of use cases for planning, optimizing, post-campaign reporting and outcome measurement to deliver a privacy-by-design,...
The sound of sales: 23 Hip Hop classics in ad campaigns
Revolt via Yahoo News· 5 days agoHip Hop has long been a powerful force that influenced not just music, but also fashion, language,...
How signal collaboration is unlocking the power of publisher first-party data
Digiday· 6 days ago“For these publishers to be successful...they are starting from scratch — and engage with technology...
Joint Industry Committee Adds Set-Maker Samsung to Measurement Lineup
Next TV via Yahoo Finance· 6 days agoAmong the big media companies, The Walt Disney Co. has been a holdout. With a growing share of...
