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PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers - Slashdot
Slashdot· 1 hour agoPayPal hopes to boost its growth by starting an ad network [non-paywalled link] juiced with something it already owns: data on its millions of users. From a report: The digital ...
Amazon's Affordable Fire 7 Kids Tablet Is Even Cheaper This Memorial Day
CNET· 1 day agoThe Amazon Memorial Day deals are in full force right now, and there are deals across multiple...
What's the Secret to Walmart's Success? Look at Amazon.
The Motley Fool via AOL· 2 days agoIn its international division, ad revenue was up 27%, led by Flipkart and Walmex. Walmart also...
Amazon Fire TV Omni Series QLED review: Worth it for Alexa fans, and up to $170 off
ZDNet· 2 days agoThe Amazon Fire TV Omni Series QLED even works as a gaming TV with a dedicated gaming picture mode...
Walmart’s latest product? Its customers
The Economist· 5 days agoThe music wafting through the air on the in-store radio is occasionally interrupted by advertising spots. Anyone strolling around a branch of Walmart, as...
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
NBC Universal via AOL· 4 days agoNot...advertisers who want to optimize their exposure. “If [brands] advertise with a digital ad, for...
Pitch deck: How Amazon is talking to marketers about Performance+
Digiday· 6 days agoThe tool works by using “first-party signals and machine learning to automate campaign setup,...
Imagine The Amazon Rainforest As A Vast Desert
MediaPost· 6 days agoBrazilian telecommunications company Vivo and its ad agency Africa Creative are out with a campaign called “Amazon Desert Rally,” designed as a stark reminder ...
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 5 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Independent booksellers continued to expand in 2023, with more than 200 new stores opening
Stamford Advocate· 5 days agoThree years ago, Erin Decker was a middle school librarian in Kissimmee, Florida, increasingly...