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The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business
Digiday· 5 days agoAdditionally, APS has also extended Transparent Ad Marketplace (TAM) to support all streaming TV publishers, streamlined demand and deals. The newly unveiled features for ...
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
NBC Universal via AOL· 1 day agoNot...advertisers who want to optimize their exposure. “If [brands] advertise with a digital ad, for...
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 5 days agoIt will continue to sell ads through Microsoft’s platform, but will also be working with The Trade...
Walmart’s latest product? Its customers
The Economist· 2 days agoThe music wafting through the air on the in-store radio is occasionally interrupted by advertising spots. Anyone strolling around a branch of Walmart, as...
Pitch deck: How Amazon is talking to marketers about Performance+
Digiday· 4 days agoThe tool works by using “first-party signals and machine learning to automate campaign setup,...
Mississippi man accused of vandalizing Satanic Temple display at Iowa State Capitol takes plea deal
WOI-TV Des Moines· 1 day agoFormer congressional candidate Michael Cassidy, 35, vandalized a statue of Baphomet and tore down the temple's display in December 2023. DES MOINES, Iowa — The Mississippi ...
Walmart ad sales pop as more brands buy into retail media
Marketing Dive· 6 days agoWalmart’s U.S. advertising business, Walmart Connect, grew by 26% during the first quarter of the company’s fiscal 2025, according to an earnings statement. Its global advertising business was ...
Imagine The Amazon Rainforest As A Vast Desert
MediaPost· 3 days agoBrazilian telecommunications company Vivo and its ad agency Africa Creative are out with a campaign called “Amazon Desert Rally,” designed as a stark reminder ...
Columbus Metropolitan Library reveals new LEGO display
WBNS-10TV Columbus· 1 day agoVisitors will see a lake, cabins, woods, a rock climbing wall and all sorts of explorers setting out...
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 3 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
