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    • What is SEM – Search Engine Marketing?

      What is SEM – Search Engine Marketing?

      Search Engine Land· 1 year ago

      Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. The post What is SEM...

    • SEO vs. PPC: Differences, pros, cons & an integrated approach

      Search Engine Land· 1 year ago

      Not sure whether your business would benefit more from PPC or SEO? Here’s how they fit within your larger marketing plan. The post SEO vs. PPC: Differences, pros, cons & an integrated approach appeared first on Search Engine Land.