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Augmented reality entices brands with endless off-package marketing space
Marketing Dive· 4 days agoFor brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research ...
Council Post: AR In PR: What Are The Prospects?
Forbes· 5 days agoIn a newsletter for marketers, I recently read about a trend where most public relations (PR) professionals in 2024 plan to integrate immersive augmented...
Tom Snyder: AR could be a killer app; data privacy concerns keep evolution slow | WRAL TechWire
WRAL TechWire· 1 day agoSince the earliest signs of civilization, humans have sought to augment ourselves with technology to make our lives better. Consider the many technological advances we have used to make higher ...
Council Post: How To Reach Target Audiences Using Snapchat’s AR Filters
Forbes· 4 days agoIn such a climate of scrutiny and instability, Snapchat’s sponsored augmented reality filters...
Spider-Man: Far From Home Sees Tom Holland Come into His Own as the MCU Web-Slinger
CBR.com· 3 days agoThe fact that Spider-Man: Far From Home followed in the footsteps of Avengers: Endgame was bad news...
Digital displays by Ricoh can guide shoppers with augmented reality
Supermarket News· 6 days agoRicoh USA is one of the bigger tech companies in grocery you’ve never heard of. Online virtual home...
Wayne State University awarded $1.3 million from D | Newswise
Newswise· 6 days agoDETROIT — A team of researchers from Wayne State University was awarded a $1.3 million, three-year grant from the U.S. Department of Defense to study “Advanced wireless augmented< ...
Investing in the Metaverse: Is It Worth It?
Cryptonews· 3 days agoThe concept of the Metaverse has gained significant attention in recent times, prompting many to consider its investment prospects. The Metaverse refers...
How AI Could Supercharge Smartphones
PYMNTS.com· 11 hours agoThe smartphone industry is poised for a seismic shift, propelled by advancements in artificial intelligence (AI). AI is expected to bring many advanced...
Skills development in the IT-BPM sector: New technologies - BusinessWorld Online
BusinessWorld· 6 days agoTechnology developments will transform industries, enabling them to become more digitized, more connected and smarter businesses. For example, the healthcare sector, which ...
