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Augmented reality entices brands with endless off-package marketing space
Marketing Dive· 2 days agoFor brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research ...
Augmented reality and virtual reality transform SRS pit production operations
The Post and Courier· 5 days agoAugmented reality (AR) and virtual reality (VR) technologies are revolutionizing efforts to...
Council Post: AR In PR: What Are The Prospects?
Forbes· 2 days agoIn a newsletter for marketers, I recently read about a trend where most public relations (PR) professionals in 2024 plan to integrate immersive augmented...
GM envisions future where entire windshields become displays
Motor Authority· 7 days agoA newly surfaced patent filing from General Motors presents the automaker's vision for turning entire windshields into augmented-reality displays. Head-up ...
Investing in the Metaverse: Is It Worth It?
Cryptonews· 18 hours agoThe concept of the Metaverse has gained significant attention in recent times, prompting many to consider its investment prospects. The Metaverse refers...
Council Post: How To Reach Target Audiences Using Snapchat’s AR Filters
Forbes· 1 day agoIn such a climate of scrutiny and instability, Snapchat’s sponsored augmented reality filters...
Digital displays by Ricoh can guide shoppers with augmented reality
Supermarket News· 3 days agoRicoh USA is one of the bigger tech companies in grocery you’ve never heard of. Online virtual home...
Apple Vision Pro Could Shake Up The Creative Industries And Bring VR Into The Mainstream, But It Has...
Deadline Hollywood· 6 days agoIt has been seven years since Alejandro G. Iñárritu and Emmanuel Lubezki presented CARNE y ARENA at the Cannes Film Festival. In an airport hangar 20 minutes down the coast from the Palais, ...
Technology injects fresh impetus in cultural tourism
China Daily· 4 days agoOver the May Day holiday, a wave of immersive, interactive exhibitions not only stopped visitors in their tracks, but also gave new impetus to the cultural tourism boom. At the National Museum ...
Wayne State University awarded $1.3 million from D | Newswise
Newswise· 3 days agoDETROIT — A team of researchers from Wayne State University was awarded a $1.3 million, three-year grant from the U.S. Department of Defense to study “Advanced wireless augmented< ...
