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Augmented reality entices brands with endless off-package marketing space
Marketing Dive· 20 hours agoFor brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research ...
The Best Smart Glasses for 2024
PC Magazine· 2 days agoWhat Are Smart Glasses? Smart glasses include any eyewear that contains electronic components and can do anything beyond correcting your vision or...
Rokid launches new AR glasses to target broader audience
China Daily· 3 days agoChinese augmented reality glasses maker Rokid has unveiled the company's latest product Rokid AR Lite, as it aims to accelerate the popularity of special ...
Binoculars Are About To Get Smarter With Unistellar And Augmented Reality
Forbes· 2 days agoLet’s face it, the technology is hardly new because binoculars or field glasses have been around...
Council Post: AR In PR: What Are The Prospects?
Forbes· 1 day agoIn a newsletter for marketers, I recently read about a trend where most public relations (PR) professionals in 2024 plan to integrate immersive augmented...
Google's Brief Smart Glasses Teaser Could Signal Major Advancements in Wearable Tech
Inferse.com· 5 days agoThis understated reveal, presented during a segment on AI advancements, showcased a device that seamlessly integrates Google’s capabilities into everyday eyewear. At the I/O 2024 event, Google ...
ARway.ai, The Augmented Reality Experience Platform, Signs Multiple New Navigation Deals With Global...
Digital Journal· 7 days agoTORONTO, ON / ACCESSWIRE / May 17, 2024 / ARway.ai ("ARway" or the "Company") (CSE:ARWY)(OTCQB:ARWYF)(FSE:E65) is an AI powered Augmented Reality Experience ...
B-21, B-2 Comparison Image Shows Just How Weird The Raider's Windows Really Are
THE WARZONE via Yahoo News· 10 hours agoThe inner frame of the B-2's nuclear glass panel system is seen in this image. (U.S. Air Force photo...
Snapchat’s Spiegel Shifts Focus to AI After Reviving Ad Business
Bloomberg via Yahoo Finance· 5 days ago(Bloomberg) -- Snap Inc. Chief Executive Officer Evan Spiegel said he’s investing more aggressively...
Google Teased AR Glasses at I/O, and I've Already (Sort of) Used Them
PC Magazine· 2 days agoGoogle I/O had plenty of news to cover last week, but one tiny detail was overlooked by most, (save...
