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B2B vs. B2C is not about who’s buying, but how you’re selling
TechCrunch ExtraCrunch· 4 months agoIn the context of a pitch, they asked, how should they tell the story of their B2B sales? Commonly,...
B2B audience targeting: Meta Ads as an alternative to LinkedIn
Search Engine Land· 2 months agoWhat if you could get your ads in front of your ideal customers for a fraction of the price?...
Mastering the B2C2B game: 6 lessons to learn before you launch
TechCrunch ExtraCrunch· 2 years agoLaunching a B2B product within a B2C company presents distinct challenges as you attempt to strike a...
What B2B marketers must know in the face of a potential recession
Search Engine Land· 2 years agoLet's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're...
Digital Health Market to See Massive Growth by 2027 | Cerner Corp., Aruba Networks, Inc.
NewMediaWire via Yahoo Finance· 1 year agoPune, India - (NewMediaWire) - March 7, 2023 - Absolute Reports has published a new research report...
3 common B2B SEO mistakes sabotaging cost per lead
Search Engine Land· 7 days ago“Buying” customers can work. Just not all that well over the long haul, it turns out. Direct-response, digital ads (like paid search) are among the best...
Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran
Search Engine Land· 10 months agoDun & Bradstreet's SVP of digital audiences discusses why B2B and B2C buying behaviors have changed...
Expedia Group (EXPE) Q1 2024 Earnings Call Transcript
Motley Fool via Yahoo Finance· 1 month agoImage source: The Motley Fool. Expedia Group (NASDAQ: EXPE) Q1 2024 Earnings Call May 02, 2024, 4:30...
What to look for when hiring a growth marketing agency
TechCrunch ExtraCrunch· 2 years agoIf you search for "growth marketing" roles on LinkedIn these days, it's likely you'll get over...
3 Ways to Unify Sales and Marketing Teams for Demand Generation
Entrepreneur via Yahoo Finance· 2 years agoBoth sales and marketing teams drive revenue, but there's a long history of disjointed strategy and...
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