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B2B vs. B2C is not about who’s buying, but how you’re selling
TechCrunch ExtraCrunch· 4 months agoIn the context of a pitch, they asked, how should they tell the story of their B2B sales? Commonly,...
3 common B2B SEO mistakes sabotaging cost per lead
Search Engine Land· 2 days ago“Buying” customers can work. Just not all that well over the long haul, it turns out. Direct-response, digital ads (like paid search) are among the best...
What B2B marketers must know in the face of a potential recession
Search Engine Land· 2 years agoLet's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're...
How to drive B2B conversions from your organic traffic
Search Engine Watch· 2 years agoOrganic search engine optimization requires a lot of time, resources and investments. How to ensure...
Can OrthoLite Become a Household Name? Its New Exec Thinks So
Footwear News via Yahoo News· 2 years agoAfter working outside of footwear for five years, industry veteran Kristin Burrows has returned to...
Do personas REALLY matter in content marketing?
Search Engine Land· 1 year agoHere's what personas can do for your content marketing efforts, plus audience research tips to help you get them right. The post Do personas REALLY...
CMO Views – Dipti Kachru Blends Art and Science
ETF Trends via Yahoo Finance· 10 months agoIn this edition, VettaFi CMO Jon Fee sits down with Broadridge CMO Dipti Kachru. The role of the chief marketing officer (CMO) has evolved as companies...
SaaS retention benchmarks: How does your business stack up?
TechCrunch ExtraCrunch· 1 year agoIn SaaS, acquiring customers is the most costly part of running your business. It’s no surprise,...
What is social media marketing?
Search Engine Land· 2 years agoLearn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy. The post...
Bon Vivant toasts taking $15.9M to brew up versatile animal-free dairy proteins
TechCrunch· 8 months agoLyon, France-based precision fermentation startup Bon Vivant, which is using biotech techniques to...
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