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Council Post: How B2B Tech Can Catch Up To B2C: Obsessing Over The End Customer
Forbes· 2 days agoB2B technology generally lags behind B2C in one important category: customer experience (CX). In my...
OneScreen.ai brings startup ads to billboards and NYC’s subway
TechCrunch· 17 hours agoWhen Alex Ewing was a kid growing up in Purcell, Oklahoma, he knew how close he was to home based on...
$20M ‘You Can in Michigan’ campaign wins awards
WOOD via Yahoo News· 3 days agoGRAND RAPIDS, Mich. (WOOD) — The ‘You Can in Michigan’ marketing campaign has won 11 Telly Awards. The Michigan Economic Development...
Marketing's Metamorphosis: Specialization Wins In AI-Driven Future
MediaPost· 3 days agoby Will Ashton , Yesterday Sam Altman's claim that AI will automate 95% of current marketing agency tasks, as reported in a new book called “Our AI Journey,” could be misinterpreted ...
What is e-commerce? Everything you need to know
CNN.com· 12 hours agoAccording to eMarketer, e-commerce sales in the US will surpass $1.7 trillion by 2027 (up from $1.1 trillion in 2023). To help you fully understand what...
Email & SMS Business Management Platform To Increase Client Satisfaction Updated
Digital Journal· 3 days agoStudies have shown that emails and other marketing communications featuring customized headlines have a 50% higher CTR than generic alternatives. Through the use of powerful ...
3 common B2B SEO mistakes sabotaging cost per lead
Search Engine Land· 3 days agoYou’re bottom-heavy, where you’re only reaching the tiny subset of potential customers – vs. the wider, broad, bigger, and deeper pool of potential...
DidaTravel: Launch of new direct Shenzhen to Mexico City route
Breaking Travel News· 1 day agoChina’s largest outbound wholesaler of accommodation and flights, highlights the recent announcement...
Ecommerce marketers embrace the pros and cons of GenAI
InternetRetailer.com· 2 days agoGenerative artificial intelligence has the power to transform how B2B and B2C ecommerce marketers do their jobs. “The launch of ChatGPT and the rapid proliferation of genAI ...
Council Post: A Promotion Playbook: Insights From The Entertainment Industry
Forbes· 2 days agoNelly Voukaki, Co-Founder and Chief Customer Officer at Looper Insights, has 16+ years of experience...