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B2B vs. B2C is not about who’s buying, but how you’re selling
TechCrunch ExtraCrunch· 4 months agoIn the context of a pitch, they asked, how should they tell the story of their B2B sales? Commonly,...
What to look for when hiring a growth marketing agency
TechCrunch ExtraCrunch· 2 years agoIf you search for "growth marketing" roles on LinkedIn these days, it's likely you'll get over...
Business Tips from SCORE: Strong content marketing skills key to business success
Cape Cod Times via Yahoo Finance· 2 months agoBizTips from SCORE – Skill development for Content Marketers When I received my Bachelor of Science in Marketing in 1967, no one had ever heard of “content marketing.” Back then, there were ...
Mastering the B2C2B game: 6 lessons to learn before you launch
TechCrunch ExtraCrunch· 2 years agoLaunching a B2B product within a B2C company presents distinct challenges as you attempt to strike a...
Do personas REALLY matter in content marketing?
Search Engine Land· 1 year agoHere's what personas can do for your content marketing efforts, plus audience research tips to help you get them right. The post Do personas REALLY...
'The Bachelor' Contestant Ariel Frenkel Has Literally Traveled The Globe
Women's Health via Yahoo News· 1 year agoWho Is 'Bachelor' Contestant Ariel Frenkel?ABC - ABC Tall, handsome Zach Shallcross won over...
How to identify, interview and hire a head of growth for an early-stage startup
TechCrunch ExtraCrunch· 11 months agoThe waters are never calm when scaling a startup. The individual you’re looking for will create and...
Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?
TechCrunch ExtraCrunch· 2 years agoIn November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022....
What B2B marketers must know in the face of a potential recession
Search Engine Land· 2 years agoLet's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're...
CMO Views: Pachuta on Purpose, People, and Product
ETF Trends via Yahoo Finance· 1 year agoIn this edition, Fee sits down with Emily Pachuta, formerly of Invesco. The role of the chief marketing office (CMO) has evolved as companies digitally...