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Microsoft Ads to allow Google conversion goal imports
Search Engine Land· 38 minutes agoBetween the lines. This integration reflects growing competition in the ad tech space, with...
Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs | AdExchanger
AdExchanger· 9 hours agoA recent trend of false advertising class-action suits has plagued the food and CPG industry. The...
Brad Wilson’s U.S. Senate campaign stops buying ads — even as Utahns get ballots in the mail
The Salt Lake Tribune· 2 days agoBrad Wilson’s U.S. Senate campaign may be quietly throwing in the towel — even as Republican primary...
Ad tech watchdog infuriates the industry with its damning programmatic reports—inside the battle
Ad Age· 2 days agoWhen an Adalytics report drops, it sets off a now-familiar scramble, where ad agencies hear from brands asking how their third-party vendors didn’t catch the bad& ...
Council Post: We All Benefit From A High Bar For Ad Quality, So How Can We Uphold It?
Forbes· 1 day agoThe creative assets and the ad wrapper should be lightweight and not overladen with third-party...
Diddy’s Empire Is Crumbling. The Warning Signs Were There All Along.
The Wall Street Journal· 24 hours agoSean Combs harnessed his bad boy image to transform the way music stars do business. Allegations of...
Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 2 days agoIncrementality testing in digital advertising measures the true impact of ad campaigns by comparing...
A punishing heat dome will only worsen. Here’s when temperatures could peak | CNN
CNN.com· 21 hours agoA brutal heat dome is escalating and will send temperatures surging into the triple digits through...
Canada vs. USA: Two fans forced to watch each country’s worst 2024 NHL playoff ads
New York Times· 23 hours agoMcIndoe: First of all, this feels like a good place to mention that you’ve all spent weeks taunting...
Ban fossil fuel ads to save climate, says UN chief
BBC via Yahoo News· 22 hours ago[Getty] The world's fossil fuel industries should be banned fromadvertising to help save the world from climate change, the head of the United Nations...