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Over half of professionals think ESG is ‘just marketing’ – survey
Just Drinks via Yahoo Finance· 5 hours agoHappen Once advert, can receive strong negative reactions. “Some sections of the public perceive...
Why Toyota Motor Stock Just Popped
Motley Fool via Yahoo Finance· 6 hours agoToyota Motor (NYSE: TM) stock revved 3.4% higher through 10:35 a.m. ET Tuesday after announcing a new marketing campaign to attract Millennial and Gen Z...
3 major hurdles in marketing campaign planning
Marketing Dive· 2 days agoAt enterprise organizations, marketing planning is a complex exercise that can quickly go sideways when stakeholders, goals, and campaigns aren’t aligned ...
The Storyteller Agency Co. Founder Kesi Gardner Disrupting Industry Traditions with Tailored...
USA Today· 5 hours agoThe marketing and advertising industry has changed rapidly in recent years in response to emerging...
Here's why the city may spend nearly $1 million for a marketing campaign
Corpus Christi Caller-Times via Yahoo News· 1 day agoOther routes have included stakeholder discussions and community meetings. A decision on the final...
Perkins, the aging diner chain, has a ‘new vibe’ with a different name
CNN Business via Yahoo Finance· 12 hours agoPerkins is optimistic the changes, which will be highlighted in a new marketing campaign, will work....
‘Longlegs’ Director Oz Perkins Says the Wild Marketing Campaign Is All Neon: ‘I Would Be a Jackass...
indieWIRE· 1 day ago'Longlegs' director Osgood Perkins tells IndieWire how the film's ingenious marketing campaign was...
AI for Email Marketing: Mastering Personalization for Maximum Impact
eWeek· 1 day agoIntegrating AI into email marketing can significantly enhance your marketing efforts by helping you...
How retail marketers can plan and execute a successful back to school campaign in 2024
The Drum· 14 hours agoIn fact, I’ve seen more early Halloween content coming my way than I have for school supplies and...
Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its...
Business Insider· 2 hours agoVolkswagen CMO Susanne Franz says AI is being used to scale and speed up marketing, while Chat GPT...
