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The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships,...
Digiday· 4 hours agoTraditionally, the marketing funnel was a linear journey covering awareness, consideration and...
TiVo shuttles ads across screens with 'TiVo One'
Light Reading· 3 days agoTiVo One is the latest service to be added to Xperi's growing capabilities for its independent media platform, creating the ability to connect advertisers with their target audience across the ...
Hyundai spotlights benefits of going electric in supercharged ads
Marketing Dive via Yahoo Finance· 1 day agoThe automaker is highlighting its entire EV lineup with an integrated campaign that includes creator...
How Emerging Travel Trends Are Informing July’s Expansion Strategy
The Business of Fashion· 13 hours agoFounded in 2019 by Athan Didaskalou and Richard Li, Australian luggage brand July has doubled down...
Council Post: How To Inspire Brand Trust Through Mission-Driven Marketing Experiences
Forbes· 4 days agoKen Braun is the Founder of Lounge Lizard Worldwide Inc., a Top 10 Internet Marketing Agency. Trust...
Lakeside Software Partners with Qualtrics to Create First Unified Dashboard for Measuring Employee...
The Herald Journal· 4 days agoLakeside Software, the leading IT data intelligence company, announce a new partnership with Qualtrics, the leader and creator of the experience management (XM) category, designed to revolutionize ...
Big Weed: Consolidation is changing the face of California cannabis
San Jose Mercury News· 3 days agoFacing price pressures and fierce competition, California’s vast and fragmented marijuana industry...
Ikea launched an AI assistant earlier this year. Has it actually driven sales?
Digiday· 4 days agoIkea made its “AI Assistant” available to the public three months ago via the OpenAI GPT store....
Council Post: Transforming Engagement Can Change The Insurance Industry
Forbes· 2 days agoAlex Zukerman is Chief Strategy Officer at Sapiens, empowering insurers with digital software...
Lion Star, Everest Place, and Paramount Announce Plans for Nickelodeon Hotels & Resorts Orlando,...
Loudoun Times-Mirror· 1 day agoLion Star, Everest Place, and Paramount have unveiled their partnership to bring to life the...
