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5 things to consider before you take the plunge into branded entertainment
The Drum· 3 days agoLong format branded film or brand-funded entertainment are increasingly attractive additions to the ...
Shuffle Board: Kering Names Brand Officer, Mango Bolsters Home Line
Sourcing Journal via Yahoo Finance· 3 days agoStaab will report to Calvin Klein’s global chief marketing officer, Jonathan Bottomley. Bedrock...
The 10 Best New Movies On Netflix In June 2024 (Updated)
Forbes· 1 day agoOf all the streaming services, Netflix is the one that continues to amaze with its prolific and...
DDA Hires Two Executives, Launches New York Office
Variety· 4 days agoDDA has hired two new executives as it launches a new office in New York. The marketing and communications agency already operates out of dual London and...
‘Fantasmas’ Review: Julio Torres’ New HBO Comedy Is Another Slice of Hilariously Surreal Whimsy
The Hollywood Reporter via Yahoo News· 4 days agoHow many shows now have done the “What would be the most ridiculous corporate brand to have its own...
BENlabs Names New CEO, Cuts Half Its Staff After AI SaaS Failure
AdWeek· 4 days agoBENlabs, formerly Branded Entertainment Network, has cut half its staff and pulled the plug on CEO Ricky Ray Butler and his ongoing efforts to transform the company into an ...
Authentic Brands Group’s purchase of Champion deemed ‘good’ move
Just Style via Yahoo Finance· 3 days agoAuthentic Brands Group's purchase of US sportswear brand Champion from Hanesbrands to expand its...
Calvin Klein Recruits Former Gucci Executive to Lead Entertainment Relations
WWD via Yahoo News· 3 days agoShe joins the American designer brand following 15 years at Gucci, where she was most recently...
Olivier Dumont on Hasbro’s “Franchise-First” Strategy - TVKIDS
World Screen· 6 days agoSpeaking at the TV Kids Summer Festival, Olivier Dumont showcased how Hasbro is expanding its...
An expert’s guide to African sport – part four: Buying and selling sponsorship - SportsPro
SportsPro· 5 days agoAs a result, over the last two decades, money that used to be spent on sports sponsorship is now going towards social media influencers, entertainment, and performance < ...
