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Council Post: What’s Keeping CMOs Up At Night?
Forbes· 1 day agoSince returning in February to my role as CEO at Demand Spring, I have been spending a lot of my time meeting with B2B CMOs and senior marketing...
DJI Osmo Action 5 Pro leak suggests GoPro-beating action cam is en route
TechRadar via Yahoo News· 20 hours agoIf that name is correct, it would be the first time DJI has used a 'Pro' name in its action cameras...
Highlighting The CMOs Who Improve Marketing—And The CEOs Who Don’t
Forbes· 2 days agoLast week, Forbes released its 12th annual World’s Most Influential CMOs list. This annual ranking...
CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received...
Business Insider· 3 days agoCarla Hassan, the CMO of JP Morgan Chase, advocates for listening and asking questions as an...
Blockbuster deals are shaping key player CMOs despite 31% drop in M&A
Pharmaceutical Technology via Yahoo Finance· 4 days agoDespite a difficult investing environment, major well-capitalised contract manufacturing...
CMOs Must Improve Financial Literacy to Win Over CFOs
AdWeek· 3 days agoCFOs and CMOs, however, don’t have to be adversaries. Results show three in four CFOs either...
CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin
Business Insider· 3 days agoCMOs need to focus on more than just the brand; they also need to focus on the community,...
How rookie CMOs should approach the job, according to veteran marketers
Ad Age· 4 days agoVeteran marketers said that new CMOs should resist the urge to tackle everything at once. One example of what Pieretti described as an early win involved delaying work. When ...
Diverse Segments Represent Business Growth: Are CMOs Investing Accordingly?
Forbes· 2 days agoAs we approach the second half of the year, most companies in America start assessing how realistic...
Cannes Lions: Marketing Mavens Talk AI, Industry Headwinds, the Allure of ‘Cultural Moments’ and...
Variety via Yahoo Finance· 14 hours ago“Data does not make a marketer great. Data is ingredients. Marketers are the chefs.” So said...