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New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation
TV Technology via Yahoo Finance· 10 hours agoVortex. NEW YORK—Yahoo Advertising is addressing the splintering advertising market with a new...
Sight Unseen Finale Launches New Mystery for Potential Season 2
TVLine· 38 minutes agoThings got even more personal than usual in Wednesday’s season finale of Sight Unseen, during which...
Sullivan's Crossing Renewed For Season 3 at CTV and The CW
The Cinemaholic· 6 days agoLife will continue to exist in the campground of Sullivan’s Crossing! CTV and The CW have renewed...
AdLib Media Group and Airtory Partner to Streamline Rich Media and CTV Ad Creation for Agencies and...
PRWeb· 14 hours agoThis partnership allows AdLib's clients to convert social media content into dynamic ads, enhancing ad efficiency and performance across multiple formats, including CTV, video ...
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Search Engine Land· 2 days agoMicrosoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in...
CTV closes in on linear for consumer ad attention, report finds
Marketing Dive via Yahoo Finance· 2 days agoTo receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive...
Yahoo To Combine Set-Top Box, CTV Data To Target Campaigns
Next TV via Yahoo News· 15 hours agoIn one early campaign for its auto marketplace using combined linear and CTV data, eBay saw a 52%...
'Sullivan's Crossing' Fans Will Have Major Thoughts About This Season 2 Update
Good Housekeeping via Yahoo News· 5 days agoAt the time of the renewal, Deadline reported that the series was the "highest-rated Canadian drama...
Seedtag Boosts CTV Capabilities With Acquisition of Beachfront Media
Next TV via Yahoo Finance· 3 days agoSeetag. Seedtag, which recently launched its Contextual TV offering for connected-TV advertising,...
3 Ways CTV Advertising Can Get So Much Better | AdExchanger
AdExchanger· 6 days agoAd frequency, lack of addressability and the absence of contextual relevance across CTV are due to a...