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Yahoo To Combine Set-Top Box, CTV Data To Target Campaigns
Next TV via Yahoo News· 9 hours agoIn one early campaign for its auto marketplace using combined linear and CTV data, eBay saw a 52%...
Sullivan's Crossing Renewed For Season 3 at CTV and The CW
The Cinemaholic· 6 days agoLife will continue to exist in the campground of Sullivan’s Crossing! CTV and The CW have renewed...
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Search Engine Land· 1 day agoMicrosoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in...
AdLib Media Group and Airtory Partner to Streamline Rich Media and CTV Ad Creation for Agencies and...
PRWeb· 8 hours agoThis partnership allows AdLib's clients to convert social media content into dynamic ads, enhancing ad efficiency and performance across multiple formats, including CTV, video ...
CTV closes in on linear for consumer ad attention, report finds
Marketing Dive via Yahoo Finance· 2 days agoTo receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive...
'Sullivan's Crossing' Fans Will Have Major Thoughts About This Season 2 Update
Good Housekeeping via Yahoo News· 5 days agoAt the time of the renewal, Deadline reported that the series was the "highest-rated Canadian drama...
Brokeback Bachelor? Meet the gay men of 'Farming for Love' dating show
Out via Yahoo News· 2 days agoWell, this is sort of like that, but as a dating show that includes gay people! Progress, y'all. The...
Revolt’s Post-Diddy Owner? Its Own Employees
The Hollywood Reporter via Yahoo Finance· 1 day agoFor the past few months, ever since Diddy sold his stake in the media company he co-founded, Revolt, there has been speculation about who the buyer was....
New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation
TV Tech· 4 hours agoNEW YORK—Yahoo Advertising is addressing the splintering advertising market with a new product that...
Seedtag Boosts CTV Capabilities With Acquisition of Beachfront Media
Next TV via Yahoo Finance· 2 days agoSeetag. Seedtag, which recently launched its Contextual TV offering for connected-TV advertising,...