Search results
Revolutionizing CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than...
PRWeb· 5 hours agoEnhanced Viewer Attention: GumGum's In-Video units significantly outperform traditional CTV ads in maintaining viewer attention, with a 30% higher attention percentage. Gender-Specific ...
Seedtag Boosts CTV Capabilities With Acquisition of Beachfront Media
Next TV via Yahoo Finance· 3 days agoSeetag. Seedtag, which recently launched its Contextual TV offering for connected-TV advertising,...
CTV closes in on linear for consumer ad attention, report finds
Marketing Dive· 2 days agoU.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from ...
Sight Unseen Renewed in Canada; The CW’s Plans for Season 2 TBD
TVLine.com via Yahoo News· 2 hours agoWe’ve got great news for Sight Unseen fans north of the border, and potentially great news for...
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Search Engine Land· 2 days agoMicrosoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in...
UBS survey shows ad buyers prefer Netflix to TV By Investing.com
Investing.com· 3 hours agoAdvertisers are shifting their focus from traditional TV to streaming services, according to a new...
Yahoo To Combine Set-Top Box, CTV Data To Target Campaigns
Next TV via Yahoo News· 1 day agoIn one early campaign for its auto marketplace using combined linear and CTV data, eBay saw a 52%...
'Sullivan's Crossing' Fans Will Have Major Thoughts About This Season 2 Update
Good Housekeeping via Yahoo News· 6 days agoAt the time of the renewal, Deadline reported that the series was the "highest-rated Canadian drama...
3 Ways CTV Advertising Can Get So Much Better | AdExchanger
AdExchanger· 6 days agoAd frequency, lack of addressability and the absence of contextual relevance across CTV are due to a...
AdLib Media Group and Airtory Partner to Streamline Rich Media and CTV Ad Creation for Agencies and...
PRWeb· 1 day agoThis partnership allows AdLib's clients to convert social media content into dynamic ads, enhancing ad efficiency and performance across multiple formats, including CTV, video ...