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    • LinkedIn Names iSpot to Measure New CTV Offering

      LinkedIn Names iSpot to Measure New CTV Offering

      Next TV via Yahoo Finance· 2 days ago

      "As the advertising industry faces increased pressure to drive results, building solutions that measure the effectiveness in reaching B2B audiences is...

    • Navigating the New CTV Ad Landscape (Viewpoint)

      Navigating the New CTV Ad Landscape (Viewpoint)

      Next TV via Yahoo Finance· 4 days ago

      This saves advertisers money while making for a better customer experience. 2. Uplevel audience strategies in a converging landscape: As an industry, we...