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Coca-Cola reigns supreme as ‘world’s most chosen brand’ – but other beverages make surprise moves up...
Food Navigator USA· 9 hours agoThe Brand Footprint report is Kantar Worldpanel’s annual ranking of global FMCG brands. Coca-Cola...
5 Types of Positioning to Supercharge Your Marketing Strategy
Ladders· 1 day agoThis article explores five types of positioning that can supercharge your marketing strategy and ensure your brand stands out in a competitive marketplace ...
... Strong Leadership Team By Naming Sarah Crockett as Chief Marketing Officer of DSW Designer Shoe...
The Woonsocket Call· 1 day agoAs CMO of DSW, Crockett will be responsible for overseeing the planning, development and execution of all marketing and advertising initiatives for DSW's nearly 500 U.S. store ...
MGO Global Reports on Stand Flagpoles' Performance Since Brand Launch in March 2023
Digital Journal· 10 hours ago...future growth prospects of Stand Flagpoles products, particularly given the brand's current performance in the second quarter of 2024, thus far, which has remained strong and steady...underpinning growth of global ecommerce coupled with MGO's highly targeted, consumer-centric marketing...
2024 Marketing Leaders: Jennie Craig - HousingWire
HousingWire· 1 day agoVice President of Marketing for Solidifi, the largest AMC in the nation and 5th largest independent title company in the U.S., Jennie Craig leads and...
Wellness Pet Poaches Puma Top Marketer
MediaPost· 6 days agoAllison Giorgio is joining Wellness Pet Co. as its new CMO, replacing Clark Reinhold, who left the company in September after just over four years. "Allison brings deep integrated marketing ...
Video Marketing Essentials: Building Strong Brands for Law Firms in the Digital Era | JD Supra
JD Supra· 5 days agoWith the potential to engage, educate, and convert potential clients, video content can significantly enhance your firm’s online presence and reputation. This blog post will explore video < ...
CTV closes in on linear for consumer ad attention, report finds
Marketing Dive via Yahoo Finance· 14 hours agoWhile that percentage is still lower than linear TV ad attention...CTV apps now outrank linear ads...
Smashburger announces Thomas Prather as new chief marketing officer
Nation's Restaurant News· 5 days agoDenver-based fast-casual brand Smashburger announced Thursday the appointment of Thomas Prather as...
Gatorade revives iconic ‘Is It In You?’ tagline for largest-ever campaign
Marketing Dive via Yahoo Finance· 7 days agoThe campaign will run throughout the summer with additional marketing spanning social media,...