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B2B audience targeting: Meta Ads as an alternative to LinkedIn
Search Engine Land· 2 months agoWhat if you could get your ads in front of your ideal customers for a fraction of the price?...
How to drive B2B conversions from your organic traffic
Search Engine Watch· 2 years agoOrganic search engine optimization requires a lot of time, resources and investments. How to ensure...
Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran
Search Engine Land· 9 months agoDun & Bradstreet's SVP of digital audiences discusses why B2B and B2C buying behaviors have changed...
Pitch Deck Teardown: Xpanceo's $40M seed deck
TechCrunch· 2 months agoXpanceo is betting big on turning us all into cyborgs with smart contact lenses, securing a cool $40 million to make our sci-fi dreams a reality. Xpanceo...
CMO Views: Pachuta on Purpose, People, and Product
ETF Trends via Yahoo Finance· 1 year agoIn this edition, Fee sits down with Emily Pachuta, formerly of Invesco. The role of the chief marketing office (CMO) has evolved as companies digitally...
How to identify, interview and hire a head of growth for an early-stage startup
TechCrunch ExtraCrunch· 11 months agoThe waters are never calm when scaling a startup. The individual you’re looking for will create and...
Q4 2023 Gambling.com Group Ltd Earnings Call
Thomson Reuters StreetEvents via Yahoo Finance· 2 months agoParticipants Peter McGough; SVP of IR; Gambling.com Group Ltd. Charles Gillespie; Chief Executive Officer, Co-Founder, Director; Gambling.com Group Ltd Elias Mark; Chief Financial Officer; Gambling.com ...
How to dial in your ad messaging in an automated marketing world
Search Engine Land· 1 year agoAutomation has leveled much of the PPC playing field. Here's how to differentiate your paid search...
Do retail buyers really want to do business online?
BUSINESS OF HOME via Yahoo News· 11 months agoAs in-person markets return to pre-pandemic attendance levels, online design marketplaces have stalled. Warren Shoulberg gives a status report on key...
Why some startups don’t want to be called that
TechCrunch ExtraCrunch· 2 years agoWhen does a startup stop being a startup? It's a tougher question than it seems -- tech companies have found that there's power in words. "We're not a...