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Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still...
Digiday· 2 days agoDigiday’s survey found that, overall, brands are a lot more invested in retail media than agency marketers. While nearly three-quarters of brand and retailer pros (70%) said ...
Research Briefing: Publishers invest in programmatic ads despite budget and data challenges
Digiday· 3 days agoAd budgets are spread thin across channels these days, and that’s left programmatic buyers with the...
Matalan’s AI search ads are performing better than ones written by humans
Digiday· 4 days agoThe product descriptions were used in Google Shopping ads — promoted search results that show up in...
Strategies for Reaching Hardcore Gamers with Effective Advertising | JD Supra
JD Supra· 3 days agoWhen targeting hardcore gamers with in-game advertising, it's essential to create campaigns that not only capture their attention but also provide value. Engaging advertising campaigns that ...
What happened to Hunker?
BUSINESS OF HOME via Yahoo Finance· 1 day agoIts focus on home, a category that sharply declined post-pandemic, probably didn’t help either. “[The years] 2022 and 2023 were really difficult for the...
Media Briefing: Why business publishers are finding value in social video ad revenue
Digiday· 3 days agoOver the past year, LinkedIn’s Wire Program and Pinterest’s Red Standard program popped up in an...
As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
Digiday· 3 days agoIn particular, they took pains to stress the idea that brand marketers would need to rely on their...
Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments
Digiday· 6 days agoThis May, the life science-focused agency announced the acquisition of PR agency Berry & Company...
After a health tragedy at 33, this founder launched a $100 million beauty brand then sold it to a...
Fortune· 3 days agoRodriguez, a labor and delivery nurse turned home health nurse, kept him on life support until he passed away at six months old. Rodriguez had to return to work shortly after losing her son, ...
The advertiser’s guide to campaign optimization | Tactics and insights for improving digital...
Digiday· 4 days agoIn this Tactics + Insights Guide, Digiday and Wiland explore how successful agencies and brands work...
