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Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues
Digiday· 7 days agoDigiday’s survey found that the vast majority of publishers make money from programmatic ads, and...
Research Briefing: Publishers invest in programmatic ads despite budget and data challenges
Digiday· 23 hours agoAd budgets are spread thin across channels these days, and that’s left programmatic buyers with the...
Shrinking budgets leave programmatic marketers with a raw deal
Digiday· 7 days agoClients being stingier with their budgets has ripple effects throughout programmatic marketing,...
Matalan’s AI search ads are performing better than ones written by humans
Digiday· 2 days agoThe product descriptions were used in Google Shopping ads — promoted search results that show up in...
The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’...
Digiday· 23 hours agoIt’s an arguably strange time to organize a shuffle, just five months before the U.S. presidential election — and likely signals the urgent need to make changes at the news organization. Will ...
As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
Digiday· 23 hours agoIn particular, they took pains to stress the idea that brand marketers would need to rely on their...
Media Briefing: Why business publishers are finding value in social video ad revenue
Digiday· 23 hours agoOver the past year, LinkedIn’s Wire Program and Pinterest’s Red Standard program popped up in an...
Strategies for Reaching Hardcore Gamers with Effective Advertising | JD Supra
JD Supra· 2 days agoWhen targeting hardcore gamers with in-game advertising, it's essential to create campaigns that not only capture their attention but also provide value. Engaging advertising campaigns that ...
Hidden Agency Fees Could Backfire; The Hulu Stalemate Continues | AdExchanger
AdExchanger· 4 days agoAgencies sing the praises of open marketplace bidding. Neither company stakeholders nor advertiser...
Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments
Digiday· 4 days agoThis May, the life science-focused agency announced the acquisition of PR agency Berry & Company...
