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Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
NBC Universal via AOL· 6 hours ago“If you want to reach someone fast, it’s best to get them in a store or on your app. ... It’s a...
What Is PPC Marketing? Complete Guide to Pay Per Click
Market Watch· 4 days agoPPC stands for pay per click, and it references a type of online advertising model in which advertisers pay for each click that an ad receives. PPC advertising< ...
ITV transforming the streaming landscape with real-time ad delivery at scale
Loudoun Times-Mirror· 1 day agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed...
The Altitude Platform and Torstar Pair Up to Simplify Rich Media Ad Production With an Emphasis on...
Digital Journal· 2 days agoThe Altitude Platform The Altitude Platform Agencies and brands often find production of rich...media engagement through heatmaps. "We are thrilled to be ...
Small Business - The Brewton Standard | The Brewton Standard
The Brewton Standard· 9 hours agoLONDON, May 24, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 1 day agoAds delivered on standard broadcast TV are the same for every viewer, but addressable... is achieved...
The distributor of a popular Hong Kong protest song will remove it from all platforms, creator says
Seattle Times· 11 hours agoThe distributor of a popular protest song in Hong Kong has decided to remove the music from all ...
Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home Screen
MediaPost· 2 days agoLG Ad Solutions launched the first 3D native digital display on its platform for the collection of high-end jewelry brand Chaumet's Joséphine Aigrette, ...
TiVo Launches TiVo One Cross-Screen Ad Platform
TV Technology via Yahoo News· 3 days agoThis is expected to allow advertisers to reach their targeted audiences through linear...for a friction-free viewing experience. Other key features...
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 4 days ago“Bringing our ad tech in-house will allow us to power the ads plan with the same level of...