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The Altitude Platform and Torstar Pair Up to Simplify Rich Media Ad Production With an Emphasis on...
Digital Journal· 1 day agoThe Altitude Platform The Altitude Platform Agencies and brands often find production of rich...media engagement through heatmaps. "We are thrilled to be ...
ITV transforming the streaming landscape with real-time ad delivery at scale
WFRV 5 Green Bay· 7 hours agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
1 Unstoppable Stock Set to Join Nvidia, Microsoft, Apple, Amazon, Alphabet, and Meta in the $1...
The Motley Fool via AOL· 12 hours agoBank of America is an advertising partner of The Ascent, a Motley Fool company. Randi Zuckerberg, a...
Is Google A Buy Amid Advertising, Search Revelations At Marketing Live?
Investor's Business Daily· 8 hours agoAt Google Marketing Live 2024, the company introduced new products and features for advertisers that...
Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home Screen
MediaPost· 22 hours agoLG Ad Solutions launched the first 3D native digital display on its platform for the collection of high-end jewelry brand Chaumet's JosĂ©phine Aigrette, ...
What Is PPC Marketing? Complete Guide to Pay Per Click
Market Watch· 3 days agoPPC stands for pay per click, and it references a type of online advertising model in which advertisers pay for each click that an ad receives. PPC advertising< ...
Snapchat Adds Lower Funnel Tools for Performance Marketers
AdWeek· 9 hours agoSnapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands. Over the past six to nine months ...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Tech· 6 hours agoA year after its launch, with about 40 million registered viewers...have a conversation with the brilliant minds at SAS," said Alex Maison, head of Digital Ad Platforms, ITV ...
Netflix to launch in-house adtech platform - Mobile Marketing Magazine
MobileMarketing· 6 days agoNetflix has announced plans to launch an in-house advertising technology platform by the end of next year. According to the streaming giant, the move will ...
TiVo Launches TiVo One Cross-Screen Ad Platform
TV Technology via Yahoo News· 2 days agoThis is expected to allow advertisers to reach their targeted audiences through linear...for a friction-free viewing experience. Other key features...