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What's the Secret to Walmart's Success? Look at Amazon.
The Motley Fool via AOL· 4 hours agoWalmart also acquired television maker Vizio recently, leaning further into the streaming business....
Fashion, film and TikTok: Tennis is experiencing a resurgence
CNN Business via Yahoo Finance· 4 hours agoCoco Gauff, with her New Balance outfit on display, at the US Open women's singles final in 2023....
What Is PPC Marketing? Complete Guide to Pay Per Click
Market Watch· 5 days agoPPC stands for pay per click, and it references a type of online advertising model in which advertisers pay for each click that an ad receives. PPC advertising< ...
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
NBC Universal via AOL· 2 days ago“If you want to reach someone fast, it’s best to get them in a store or on your app. ... It’s a...
Weibo Announces Results of 2024 Annual General Meeting
WROC Rochester· 4 days agoBEIJING, May 22, 2024 /PRNewswire/ -- Weibo Corporation ("Weibo" or the "Company") (NASDAQ: WB and...
ITV transforming the streaming landscape with real-time ad delivery at scale
WFRV 5 Green Bay· 3 days agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
Prescription drug ads should soon start looking noticeably different
Axios· 6 days agoA new chapter in drug advertising begins Monday when a federal transparency rule takes effect...
New Opportunities for CPG Brand Marketers to Reach and Engage Small Store Audiences By Kristy Day
Digital Journal· 1 day agoBrands that have established a presence within national retail locations can expand beyond the confines of their traditional marketplaces and reach new audiences that frequent the same retail ...
The Altitude Platform and Torstar Pair Up to Simplify Rich Media Ad Production With an Emphasis on...
Digital Journal· 4 days agoThe Altitude Platform The Altitude Platform Agencies and brands often find production of rich...media engagement through heatmaps. "We are thrilled to be ...
Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home Screen
MediaPost· 4 days agoLG Ad Solutions launched the first 3D native digital display on its platform for the collection of high-end jewelry brand Chaumet's Joséphine Aigrette, ...