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CMO Circle: Tom Wentworth Finds the White Space in Marketing
CMSWire· 6 days agoEffective marketing requires a balance between short-term tactics and long-term brand building strategies. Tom Wentworth, chief marketing officer at Recorded ...
Brands Indicate Focus on Loyalty Programs and TikTok Shop, But Where’s the Disconnect?
Sourcing Journal via Yahoo Finance· 3 days agoThat last piece could be important if PacSun has high hopes for customer retention or capturing...
AI Lead Scoring: Drive Revenue with Intelligent Automation
eWeek· 3 days agoCan AI lead scoring improve your lead management efficiency? Explore the benefits of intelligent...
Return on Investment (ROI): Measuring Marketing Effectiveness | JD Supra
JD Supra· 4 days agoDo you know how effective this marketing tactic is? Especially in professional services, most clients’ hiring decisions are based on a combination of factors, so it can be ...
Zon Digital Examines The Digital Marketing Transformation in Glen Waverley
Digital Journal· 6 days agoGlen Waverley, a vibrant hub for retail and industrial businesses of varying sizes, is witnessing a transformative era where digital marketing awareness can significantly amplify sales figures ...
5 ways to align PPC campaigns with business objectives
Search Engine Land· 4 days agoIt’s also helpful to clearly state specific goals on the dashboard and define where each campaign...
US announces major bust as efforts to crack down on Chinese money launderers working with drug...
CNN via Yahoo News· 6 days agoUS prosecutors on Tuesday touted a major breakthrough in a crackdown against Chinese money...
Sanctions Against Russia: U.S. Increases Secondary Sanctions Risks for Foreign Financial...
JD Supra· 7 days agoSpecifically, acting on the basis of Executive Order 14114 (EO 14114) issued by the Biden administration in December 2023, OFAC significantly increased secondary sanctions risks for foreign ...
Beyond the Splash: How Restaurants Can Consistently Capture Diners’ Attention
QSR· 5 days agoFrom product innovation to splashy brand plays, quick-service restaurants are always looking for...
How I Hit $100 Million in Annual Revenue By Being More Transparent | Entrepreneur
Entrpreneur· 6 days agoHere are three effective ways to build trust with clients and prospects by being more transparent...