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TikTok will now let companies create social media campaigns using generative AI
TechRadar· 4 hours agoAt its 2024 TikTok World product summit, the fourth of its kind, the popular video content and...
How AI Is Revolutionizing Marketing In 2024: Top 5 Trends
Forbes· 5 days agoMarTech, the wide range of software tools used in marketing campaigns, will continue to focus on...
Daily Brief: Google’s head is in the cloud
Quartz· 9 hours agoThe Department of Justice has been probing monopoly allegations against the ticket sellers since a Taylor Swift ticket uproar in late 2022. Oreo maker Mondelēz is paying the European Union a ...
Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Power the Complete Customer...
Morningstar· 2 days agoSalesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Power the Complete Customer Journey with Unified Data and Trusted AI Einstein Copilot for marketers ...
When Enough Is Enough: How Marketers Can Determine Stop-Work Criteria
MediaPost· 2 days agoThen they should stop, using separate stop-work criteria for each type of project, judging by Building Resilient Marketing Talent, a study from CMO Quarterly done by Gartner ...
Google acquiring HubSpot would bolster bid to challenge Microsoft
Reuters· 1 day agoGoogle parent Alphabet's potential acquisition of HubSpot , a U.S. marketing software maker with a...
Salesforce to roll out marketing, e-commerce Einstein Copilots | TechTarget
SearchSecurity.com· 2 days agoSalesforce Einstein Copilot will make deeper inroads into its marketing and e-commerce clouds when features previewed today are released this year. Out today are Einstein ...
Augmented reality entices brands with endless off-package marketing space
Marketing Dive· 1 day agoFor brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these ...
What Are the 4 Ps of Marketing?
Market Watch· 4 days agoThe 4 Ps of marketing are a framework that explains the key elements a business needs to address customer needs. Neil H. Borden, a Harvard advertising...
8 Ways to Use AI for Lead Generation: Strategies and Tools
eWeek· 19 hours agoArtificial intelligence (AI) and lead generation are a highly effective combination, as they give businesses unprecedented capabilities to enhance their marketing efforts ...