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Mike Lynch defends himself in Autonomy fraud trial
BBC via Yahoo Finance· 1 day agoHP claimed it had been duped into overpaying for the company, which was known for software that could extract useful information from "unstructured"...
TikTok will now let companies create social media campaigns using generative AI
TechRadar· 12 hours agoAt its 2024 TikTok World product summit, the fourth of its kind, the popular video content and...
Daily Brief: Google’s head is in the cloud
Quartz· 17 hours agoThe Department of Justice has been probing monopoly allegations against the ticket sellers since a Taylor Swift ticket uproar in late 2022. Oreo maker Mondelēz is paying the European Union a ...
Google is expected to make its largest-ever acquisition. That could spell trouble for Microsoft
Quartz· 2 days agoGoogle parent Alphabet is reportedly making headway in its bid to acquire the $30 billion marketing ...
How AI Is Revolutionizing Marketing In 2024: Top 5 Trends
Forbes· 5 days agoMarTech, the wide range of software tools used in marketing campaigns, will continue to focus on...
Uvalde families sue Meta and 'Call of Duty' maker on 2nd anniversary of school attack
NBC NEWS· 3 hours ago“There is a direct line between the conduct of these companies and the Uvalde shooting,” said Josh...
What Are the 4 Ps of Marketing?
Market Watch· 4 days agoThe 4 Ps of marketing are a framework that explains the key elements a business needs to address customer needs. Neil H. Borden, a Harvard advertising...
Google acquiring HubSpot would bolster bid to challenge Microsoft
Reuters· 1 day agoGoogle parent Alphabet's potential acquisition of HubSpot , a U.S. marketing software maker with a...
The State Of Saas: After A Positive Start To 2024, Founders Can Find Success In A Reset Market
Crunchbase· 2 days agoAt the same time, revenue growth was down and churn rates were at an all-time high, reflecting a...
Council Post: Elevating Conversational Marketing With Artificial Intelligence
Forbes· 2 days agoAI-powered conversational marketing represents a paradigm shift in customer engagement.