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'Feeling Seen USA' Report Finds Support For Diverse Advertising
MediaPost· 10 hours agoFor as much as some marketers think that any diverse representation in advertising risks alienating a wide audience, a recent report from System1 shows that isn’t the case. The “Feeling Seen ...
The Real Reasons Inside Out 2 Was a Hit
Time via Yahoo News· 20 hours agoMeanwhile, a five-year-old could enjoy the daring adventure without older audience members' emotional baggage. Anxiety is having a moment If you’ve read...
"Multisensory branding" lets you sniff, taste, hear, see and touch a company
Axios· 5 days agoMastercard is opening restaurants, selling perfume and cocktails in its flagship colors, and playing...
Buy two, get one half off? How 'spaving' discounts can derail your finances
USA TODAY via Yahoo Finance· 3 days agoOr anything with a short shelf life. Or anything your family might tire of consuming. Or anything...
The sound of sales: 23 Hip Hop classics in ad campaigns
Revolt via Yahoo News· 6 days agoHip Hop has long been a powerful force that influenced not just music, but also fashion, language,...
Jake Paul’s rare CVS trip to buy deodorant inspired his next business venture—and he refuses to...
Fortune via Yahoo Finance· 7 days agoIn such a crowded field, having a built-in audience and emotional connection to a person behind a...
50 years of Hello Kitty: how the cute cat character became a global hit
South China Morning Post· 6 days agoThe merchandising machine, which started in 1975, a year after the character’s creation, began with...
Pixar Comes Alive: ‘Inside Out 2’ Turns Box Office Right Side Up With 2nd Best Animated Pic Opening...
Deadline via Yahoo News· 3 days agoSUNDAY AM: Refresh for more…Disney/Pixar’s Inside Out 2 is coming in at the high range of what we...
Creative 100: Rising Agency Talent You'll Want to Remember
AdWeek· 6 days agoGame night: After leaving his full-time agency job, Mike Alfaro took his wildly successful...
Trader Joe’s tiny coolers are selling like hot cakes. Why and how do products go viral?
Casper Star-Tribune· 2 days agoA few months ago, Thaddeus Yan heard that Trader Joe’s was preparing to sell a fairly mundane new...