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5 Google Ads examples with relevant and quality ad copy
Search Engine Land· 2 years agoAd copy is a critical component of ad relevance. Here are five examples of PPC ads that get...
Google Ads broad match: What the data reveals for PPC marketers
Search Engine Land· 10 months agoEmbrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to...
5 tips for effective PPC bidding on a budget
Search Engine Land· 11 months agoLooking to maximize your ROI and drive growth with PPC on a limited budget? Learn how to make the most of your ad spend with these tips. The post 5 tips...
4 new rules for PPC ad creative
Search Engine Land· 1 year agoAside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. The post 4 new...
How to handle PPC landing pages for SEO
Search Engine Land· 2 years agoUnoptimized webpages can hurt SEO. Here's how to ensure PPC landing pages don't impact your organic search performance. The post How to handle PPC...
How entity-based strategies can contribute to PPC success
Search Engine Land· 2 weeks agoWhile the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in...
5 ways to get PPC and SEO working together
Search Engine Land· 2 years agoSEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. The post 5 ways to...
Layer on the automation: How to combine automation options for PPC success
Search Engine Land· 2 years agoIt's important to leverage the right automated features in Google Ads to properly control and steer...
3 ways to target your PPC competitors’ audience
Search Engine Land· 1 month agoLooking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s...
Why strong Google Ads creative is THE priority for advertisers
Search Engine Land· 11 months agoLearn why and how you should hone in on PPC ad creative to drive better results in Google Ads. The...
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