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Your guide to Google Analytics 4 attribution
Search Engine Land· 15 hours agoThere is only one Ads-preferred model available: the last click model. In the absence of Google Ads interactions on the funnel, this model works like a...
How to use the new customer acquisition goal in Google Ads
Search Engine Land· 5 days agoMulti-conversion scenarios If a single ad click results in multiple conversions being recorded (such...
Google Search Without Ads or AI: How to Get Just Links in Your Results
CNET· 2 days agoAt the Google I/O event on May 14, the internet giant launched the biggest change to its search...
Why publishers fear traffic, ad declines from Google's AI-generated search results
Digiday· 3 days agoRaptive, which helps sell digital ads for 5,000 independent creators’ websites, initially estimated AI Overviews could cut visits by as much as 25% and cause the industry to lose $2 billion ...
Is Alphabet a Good Dividend Stock?
The Motley Fool via AOL· 21 hours agoIn Q1, ad sales accounted for $61.7 billion of Alphabet's $80.5 billion in total revenue. Alphabet's many other strengths ...s FCF generation is likely...
Council Post: From Keywords To Intent: Evolving Your Google Ads For A Better Conversion Rate
Forbes· 6 days agoHistorically, Google Ads worked mainly with a keyword-centric model. A match between a search term...
Advertisers react to ‘underwhelming’ Google Marketing Live 2024
Search Engine Land· 4 days agoThis conversational AI grates. Just me? Advertisers don’t need “democratizing of content creation.”...
How you can grab a YouTube Premium subscription for free
Pocket-lint· 16 hours agoYouTube is certainly right at the top of the list of the most popular streaming services out there....
Google made a mistake with YouTube Premium
Android Central via Yahoo News· 6 days agoGoogle squandered goodwill by raising the price of Premium and ending its grandfathered plans for long-time subscribers. Premium Lite was the solution,...
DOJ vs. Live Nation: What Happens Now?
Rolling Stone via Yahoo Finance· 17 hours agoLive Nation says the 80 percent market share figure only accounts for a small fraction of venues it operates in across the country and is not...
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