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Council Post: How To Navigate Google’s ‘Black Box’ To Optimize Ad Campaigns
Forbes· 18 hours agoBelow, 17 members of Forbes Agency Council share their best insights into how agencies can navigate ...
Some Instagram Users Say They'll Delete App Over Unskippable Ads
CNET· 46 minutes agoMore than half of 525 users PR Week polled on rival social network LinkedIn said they'd delete the app if this happened, while 41% said they'd "grin and bear" the new experience ...
Google TV Launches Ad-Supported Service on Streaming Boxes
iTech Post· 4 days agoGoogle announced its new advertising network that offers targeted ads to more than 125 live channels...
Google launches Google TV advertising network
Search Engine Land· 4 days agoEstablishing an early presence allows advertisers to future-proof their TV strategy. Details. The Google TV network provides ad inventory ...
Google Ad Manager updates give publishers more creative controls
Search Engine Land· 3 days agoThese changes will enable publishers to determine where and whenad badging appears on reserved...
Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?
Digiday· 4 days agonetwork. Companies with heaps of consumer data are seeing the incremental revenue that other...
Google TV's free streaming channels look set to get unskippable ads in the future
TechRadar· 3 days agoThe ads are coming as part of a brand new advertising network called the Google TV Network, and it'll be coming to a wide range of brands ...
What does the the Privacy Sandbox delay mean for ad tech?
The Drum· 18 hours agoInMobi's Todd Rose (senior vice president of global business development and addressability)...
Google TV about to be inundated with ads, on both Chromecast and Smart TVs
T3 via Yahoo News· 4 days agoAnd, considering the industry term for such a service is FAST (free ad-supported TV), like the...
Google Launches New Connected TV Ad Placement Options
Social Media Today· 4 days agoGoogle has announced a new way to display your ads on connected T.V. sets, via its Google T.V. network, which is available on selected ...