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Council Post: How To Navigate Google’s ‘Black Box’ To Optimize Ad Campaigns
Forbes· 4 days agoBelow, 17 members of Forbes Agency Council share their best insights into how agencies can navigate ...
Google TV Launches Ad-Supported Service on Streaming Boxes
iTech Post· 7 days agoGoogle announced its new advertising network that offers targeted ads to more than 125 live channels...
Tegna Hires NBCU, Google Alum Mike Steib as CEO
Variety via Yahoo Finance· 9 hours agoTV station group Tegna announced that Michael Steib, a former NBCUniversal and Google exec, will succeed David Lougee as president and CEO. Steib, 48,...
Google launches Google TV advertising network
Search Engine Land· 7 days agoEstablishing an early presence allows advertisers to future-proof their TV strategy. Details. The Google TV network provides ad inventory ...
Google TV Network With Ad-Supported Channels Ties To Google Ads Platform
MediaPost· 7 days agoGoogle and Microsoft have made changes to their ad platforms, demonstrating the desire by advertisers to connect online ad buys with ...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive· 21 hours agoViewers of the Google-owned video site will soon start seeing messages from brands like Clorox that are targeted using Instacart first-party shopper...Media clients are the ...
Google fully launches VPN for Pixel users
TechRadar· 9 hours agoA few days away from giving the farewell of Google One VPN—the service is set to be disconnected on June 20, 2024, for good—the big tech giant has...
Google Ad Manager updates give publishers more creative controls
Search Engine Land· 6 days agoThese changes will enable publishers to determine where and whenad badging appears on reserved...
Google TV's free streaming channels look set to get unskippable ads in the future
TechRadar· 6 days agoThe ads are coming as part of a brand new advertising network called the Google TV Network, and it'll be coming to a wide range of brands ...
Google TV about to be inundated with ads, on both Chromecast and Smart TVs
T3 via Yahoo News· 7 days agoAnd, considering the industry term for such a service is FAST (free ad-supported TV), like the...